Intro to Op-ed Writing is a 2.5-hour interactive workshop designed for IBPOC activists, professionals, and community leaders. Participants will gain practical skills to write compelling op-eds, identify their unique perspective, and turn their expertise and lived experience into persuasive media pieces.
Through guided exercises and group discussion, participants will practice brainstorming topics, crafting hooks and structures, and analyzing real op-eds. The session also covers pitching strategies, timing, and audience, giving participants a practical roadmap to publication.
By the end of the workshop, participants will leave with a concrete op-ed premise, a clear plan for structuring their piece, and confidence to start writing with impact.
This workshop equips participants with the tools to write and publish impactful opinion editorials, ensuring that IBPOC voices are represented in Canadian media. By participating in this training, individuals gain the skills, confidence, and strategies to influence public dialogue, shape narratives, and contribute critically and meaningfully to media and community conversations.
Why IBPOC voices matter in opinion writing
What is an op-ed?
Types of op-eds
Generating ideas and finding your premise
Crafting strong hooks and ledes
Structure and elements of a compelling op-ed
Pitching to editors: timing, strategy, and publication tips
2.5 hours of facilitation (online or in person)
Tailored curriculum and materials
Resource package for participants
Self-review guide
Melody Yun Ya Ma is a community organizer and public writer. She was a contributing columnist for Toronto Star and The Tyee, and a regular contributor to Rungh magazine. Her writing has also been published in The Globe and Mail, Vancouver Sun, and other national, local, and industry publications. She has also helped many activists edit their op-eds and get them published. Melody currently serves on the board of The Tyee and is a fellow of the United Nations Alliance of Civilizations and EU Global Cultural Relations Programme.
The workshop is priced flexibly to meet different needs: individuals can register per participant, or organizations can book a flat rate for their team. Sliding scale options are available to ensure accessibility for all participants.
Interested in hosting a workshop for your organization? Contact us at info@criticalalternatives.org to start a conversation.