Media Training for Organizers
Media Training for Organizers
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This two-part hands-on workshop series equips local organizers with the skills to communicate effectively, engage diverse audiences, and amplify their initiatives through media channels. Participants will gain practical tools to shape public conversations and strengthen civic engagement.
Part I: How to Frame Your Message to the Media
Part I: How to Frame Your Message to the Media
How to set up a press conference or rally for media coverage
How and when to send a media advisory and press release
How to pitch the media on your newsworthy initiative, story, or event
How to prepare for media interviews
Part II: How to Deliver Your Message To Media
Part II: How to Deliver Your Message To Media
How to write media advisories and press releases
How to pitch newsworthy stories and events to media
How to organize press conferences and media events
What's Included
What's Included
Each part is 2.5 hours of facilitation (online or in person)
Tailored curriculum and materials
Resource package for participants
Self-review guide
Testimonials from Past Participants
Testimonials from Past Participants
“I wanted to learn how the media works, and I came out learning exactly that. Extremely valuable insight.”
“I wanted to learn how the media works, and I came out learning exactly that. Extremely valuable insight.”
“I left feeling confident and ready to pitch to the media.”
“I left feeling confident and ready to pitch to the media.”
“I'm an experienced organizer, but I learned so much from this workshop!”
“I'm an experienced organizer, but I learned so much from this workshop!”
Organizations We've Worked With
Organizations We've Worked With
About the Instructor
About the Instructor
Melody Yun Ya Ma 馬勻雅 is a community organizer. Her activism and commentary are frequently covered by local and national media outlets, including CBC, the Vancouver Sun, CityNews, Global TV, Omni News, Fairchild TV, among others. Melody currently serves on the board of The Tyee and is a fellow of the United Nations Alliance of Civilizations and EU Global Cultural Relations Programme.
Investment
Investment
The workshop is priced flexibly to meet different needs: individuals can register per participant, or organizations can book a flat rate for their team. Sliding scale options are available to ensure accessibility for all participants.
Contact
Contact
Interested in hosting a workshop for your organization? Contact us at info@criticalalternatives.org to start a conversation.
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